If your emails end up in the spam folder of users that subscribed to your newsletter, these things could help you improve the deliverability.
Being caught by the spam filter is killing any e-mail marketing campaign.
Again, these are only some advices and in most cases you won't have any issues with the spam filter even if you don't follow them. But in case of you are caught by the spam filter we recommend you to have a look at this article!
If you use AcyMailing to send Spam e-mails, you will obviously be considered as a spammer. If your Newsletter is not appreciated by your receivers, you will be considered as a spammer.
Do never buy a list of e-mails form a third party, they are full of non-valid e-mail address and your campaign will be quickly considered as spam. The good point is that you won't interfere with other users using AcyMailing for their campaign. Each AcyMailing installation is completely independent and your spam score depends only on your own server and e-mail.
Finding a good balance between your real content and your html tags is really the most important point to don't get flagged as a spammer.
Your real content should represent the main part of your e-mail.
If you almost don't have any text, your spam score will be increased.
Nevertheless the opposite is also true, if you add only text with some links and don't add any html tags, your spam score will be increased as well.
You should find the good compromise between real content and html tags to don't get caught by the spam filter.
So if you're testing your Newsletter template without real content inside, you have high probability to receive your tests in your junk folder, please make sure you're testing your real Newsletter and not only your template.
Make sure you don't insert spam words in your e-mail such as "free", "sex", "pharmacy"... Those words usually increase a lot your spam score.
Don't S P A C E out your words, don't put strange letters or characters into your emails.
Sending 10 000 e-mails in few minutes is not a good idea at all and even if your server is configured properly and your e-mail has a low spam score, you will still be considered as a spammer.
You should spread your send process if you have many e-mails to deliver (for example, send 300 e-mails every 15 minutes).
If you're server is blacklisted, you have two possibilities :
- Fix it! (usually it's a problem of reverse DNS)
- Use an external SMTP Server so your e-mails are not sent from your own server any more.
The DNS enables to locate your server using a domain name : Domain name -> Server IP A reverse DNS is the opposite. Using your server IP, the reverse DNS should return your domain name : Server IP -> Domain name
If both entries match each other, we call it FCrDNS ( forward-confirmed reverse DNS or full-circle reverse DNS ).
Some spam filters check that both entries match and if not, your spam score will be increased.
This should be done on your own server, it's not related to AcyMailing. Please contact your provider for more information.
For example, if we ping acyba.com, we get the Server IP 22.214.171.124. The reverse DNS of 126.96.36.199 returns acyba.com so everything is configured properly.
- What's the SPF (Sender Policy Framework) ? Basically it's a verification on the bounce e-mail address used... It will extract the domain name attached to your bounce e-mail address and make sure that the IP used to deliver the message is allowed to do so by your domain.
- The sender-id is the exact same thing except it's done on the from e-mail address used and not the bounce e-mail address.
We recommend you to make sure the sender e-mail belongs to the same domain as your bounce back e-mail address. They can be different but they should belong to the same domain name.
- SPF check: Is your SPF valid? We highly recommend you to make sure it is! This verification is done on the domain name used in your bounced back e-mail address.
- DomainKeys check: this verification is basically the old version of DKIM. Acy does not add DomainKeys on your message, you should see "neutral" here which means there is no positive or negative effect. Your hosting company may validate it... but it's definitely not mandatory.
- DKIM check: All commercial versions of AcyMailing enables you to sign your message with DKIM. Your hosting company may also enable you to automatically sign all messages sent with DKIM.
- Sender-ID: Is your sender-id valid? We highly recommend you to make sure it is! This verification is done on the domain name used in your from e-mail address.
- SpamAssassin check: ham means that your e-mail should not be considered as a spam by SpamAssassin but please also make sure that your SpamAssassin score is as low as possible, your SpamAssassin score should even be negative!
- The first line indicates your spam score: Result: ham (-4.6 points, 5.0 required) It means our score is -4.6 so the message is not considered as spam as it requires at least 5.0 to be considered as spam.
- Bayes spam probability should not be superior to 20%